The History of a True Original
The History of a True Original
Since 1986, Mondetta has stood for a simple belief: that what we wear can express who we are, what we love, and how we connect. Born in Canada and inspired by the world, Mondetta Originals celebrates the passions that unite us all.
The story began during one of the harshest snowstorms on record in Winnipeg. As the city came to a standstill, the idea for Mondetta took shape. The name combined monde, the French word for world, with etta, meaning small, reflecting a belief that the world was growing closer, more connected, and bound by shared experience.
Not long after, a chance moment sparked what would become an icon. A German flag affixed to the front of a Volkswagen inspired the idea to bring flags into fashion, not as symbols of division, but as expressions of pride, identity, and belonging.
Mondetta’s early designs reflected a shifting global mindset, one that viewed people not only as citizens of nations but as part of a larger human community. From the beginning, the brand's founding ethos and core philosophy have always been rooted in A Spirit of Unification.
That message resonated widely. What began as a bold idea quickly captured global attention, propelling Mondetta into the cultural spotlight. The brand experienced rapid growth and became a recognizable symbol of unity and self-expression, worn by tastemakers and celebrities across North America and beyond.
Top Row: Prashant Modha (CFO), Howie Dorough (Backstreet Boys) and Ash Modha (Founder & CEO), Kevin Richardson (BSB) with Ash
Middle Row: The Fresh Prince of Bel-Air's Alfonso Ribeiro (Carlton), Holly Hunter, Michael Moriarty & Keifer Sutherland
Bottom Row: NHL player Teemu Selanne with Ash Modha & Raj Bahl, Donovan Bailey, Rick 'The Temp' from MuchMusic
As fashion evolved, Mondetta took time to reflect and return to its roots. In 2018, Mondetta Originals relaunched with renewed intention, honouring the spirit of the original brand while reimagining it for today. The result is a collection of thoughtfully crafted pieces that tell stories of people, places, and passions.
As fashion evolved, Mondetta took time to reflect and return to its roots. In 2018, Mondetta Originals relaunched with renewed intention, honouring the spirit of the original brand while reimagining it for today. The result is a collection of thoughtfully crafted pieces that tell stories of people, places, and passions.
Connecting Cultures Since 1986
Every Mondetta Original represents something meaningful. From sport and music to cities, subcultures, and unexpected obsessions, these are garments designed to be worn with purpose and passed on with pride.
This is Mondetta Originals
Visit The Mondetta Heritage Archive
A collection of styles that tell the story of Mondetta, then and now.
